What is SEO?

The word “SEO” has been thrown around quite frequently enough that many businesses are aware it is important, however, they don’t exactly know how or why. SEO stands for Search Engine Optimization. All digital content should be optimized so search engine algorithms will find them to index into search results. Each search engine has its own algorithm that ranks pages higher in search results. The higher a business is on the search results, then the more traffic the content will receive.

SEO & Websites

All search engines are secretive about the exact magic formula to making it to the front page of rankings. The number one way to incorporate SEO and get a business notice is by utilizing a website. Many businesses do get by with just a strong social media account. However, analytics are slim. Without a website, it is hard for a business to ascertain exactly what their clients are interested in to bolster those items to increase sales. How does SEO come into the mix? A knowledgeable web designer should build a website with SEO in mind. The top SEO elements are:

  • Titles
  • Tags
  • Meta Description
  • Alt Photo Tags
  • Link Structure
  • Backlinks

Google, Bing, and Yahoo use these elements to better crawl a website. Then, will rank these based upon a search query. If your business is an online tutoring service, then your website should include specific words within the elements of your page that will drive traffic. These could be “SAT Tutor Wilmington”, “Affordable SAT Tutor”, “SAT Prep Wilmington”, etc. Links, photos, meta descriptions, etc. will be formulated with these words in mind. Search engines normally crawl sites every four days. So, don’t feel pressure to do all of this at once. Great SEO takes time, strategy, and dedication to bolstering traffic.

Let Us Do The Heavy Lifting For You

Everything we do is with SEO in mind. This is one of the most affordable ways to build traffic without investing in costly PPC campaigns. We will apply SEO tactics to your website and develop a three-month strategy plan to increase revenue based upon business-specific tailoring. Plus, we are always available for consultations after the three-month plan expires. Want to learn more? Contact us today for a free strategy session.