Need More Help on How to Get More Facebook Likes?

Many businesses want to try leveraging Facebook Ads to reach more people. Paying for outreach is the fastest way to grow. However, it is important to know how to create a Facebook ad properly to get the most bang for your buck.

Define Your Goal

Don’t just boost a post. First, figure out what you want the ad to achieve. Are you looking for more website traffic? More messages? More engagement on the Business Facebook Page? This will help when creating the ad and knowing exactly what you want it to say and who it will reach.

Go To Facebook Ads Manager

Navigate to Facebook Ads Manager. Then, choose your objective. There are 15 objectives to choose from. These are bundled into three categories: Awareness, Consideration, and Conversion.

Awareness

Awareness usually helps generate interest in a product or service. This section is better for smaller budgets.

• Boost your posts
• Promote your page
• Reach people near your business
• Increase Brand Awareness
• Increase your reach

Consideration

If you want someone to get more information about your business, consideration is the way to go.

• Send people to a destination on or off Facebook
• Get installs of your app
• Raise attendance at your event
• Get video views
• Collect leads for your business

Conversion

Selling something? Conversations help get people to buy your product.

• Increase conversions on your website
• Increase engagement in your app
• Get people to claim your offer
• Promote a product or catalog
• Get people to visit your shops

Audience & Budget

After figuring out the campaign’s objective, the next step is defining the audience. This step is crucial and determine if your ad is successful or not.

• Location, starting with a country, state, city, zip code, or address, and refining even further with a mile radius
• Age
• Gender
• Languages
• Interests – Facebook looks at a person’s interests, activity, the Pages they like, and closely related topics
• Behaviors – Things like purchase behavior and intent, as well as device usage

Budget

After selecting the audience, now decide how much to spend. A daily limit is the average spent per day while the lifetime is the maximum cost of the entire ad.

Create Ad

Now that you know your audience, create an ad you know they will want to read about. This includes images (or video), headline, body text, and where on Facebook your ad should be displayed. The ad can be an existing post or something completely new.

First, select the format. These change depending on the objective but can be:

• Carousel: Create an advert with 2 or more scrollable images or videos
• Single image: Create up to 6 variations of your advert using 1 image
• Single video: Create an advert with one video
• Slideshow: Create a looping video advert with up to 10 images
• Canvas: Tell a more immersive story by combining images and videos

Image specs:

• Recommended image size: 1200 x 628 pixels
• Image ratio: 1.91:1
• To maximize advert delivery, use an image that contains little or no overlaid text.

Video specs:

• Format: .MOV or .MP4 files
• Resolution: at least 720p
• File size: 2.3 GB max.
• Recommended aspect ratio: widescreen (16:9)
• Facebook: 60 minutes max.
• Instagram: 60 seconds max.

Ad Placements

Facebook allows you to pick where your advertisement will be displayed. This includes Facebook’s mobile News Feed, desktop News Feed, and right column. You may also create ads to appear on Instagram.

Facebook recommends using the default placements for the objective you chose. These are the suggestions:

• Increase brand awareness campaigns (including Reach & Frequency buying): Facebook and Instagram
• Boost your posts (including Reach & Frequency buying): Facebook and Instagram
• Get video views (including Reach & Frequency buying): Facebook and Instagram
• Get installs of your app: Facebook and Instagram
• Increase engagement in your app: Facebook
• Promote a product catalog: Facebook
• Increase conversions on your website: Facebook
• Send people to your website: Facebook

More Questions on How to Create a Facebook Ad?

Need more help on how to create a Facebook Ad? You can check out this guide from Facebook. Or you can book an appointment with us for more assistance.

Social media is all about strategy. How to get the most people to view and engage in a single post. The trick is to examine the best social media posting times for each channel, then schedule content to published then. However, each channel is different! This post will focus on Facebook and how to know the best times to post.

Facebook Insights

In order to find out the best social media posting times for Facebook, it is important to have a business page setup. If you do not have one, click here to find instructions for creating one for desktop and mobile.

On your business page on desktop, navigate to “Insights”.

If you are on the mobile app, it is on the top of your Facebook page underneath your business name.

If it isn’t there, you will need to scroll the menu and tap “More”.

From this menu, you will now see “Insights”. Tap it.

Facebook Insights

Facebook Insights provides a wealth of information for knowing your business’ audience, and how they interact with your page. Some information includes Reach, Likes, Engagement, and Views. However, we are only interested in “Posts”.

The Posts page shows the best times to post on each day. The data is compiled based upon when followers of your page are online and when they are engaging the most. Then, it is important to schedule any post during that time. For example, according to this graph, our Viral Marketing Group Facebook page should post more in the late afternoon than morning.

Questions?

If you have any questions, don’t be afraid to reach out. Send us a message or schedule an appointment for a free consultation.

If you have some time and a bit of vision, there are many options out there for how to design your Facebook cover photo for free. The best cover photos aren’t just the logo of your business, but also show how your business can help. Changing your cover photo every 3 months is good practice. Viral Marketing Group receives zero compensation for these recommendations. We just have tried many programs, and we feel these are the best.

Canva

Canva is an amazing free tool. Simply type in the search bar what you are creating, and there around hundreds of templates to choose from. Each template is fully customizable with any color or stock photo you need. There is a premium option for $119.40/year that allows full access to their stock video and image library, one-click resize, quick background removers, and more. It is well worth the investment.

Adobe Spark

Adobe is getting into the social media game. Right now,  they are offering free templates. However, I expect as more jump on the Adobe Spark wagon you won’t be able to design your own cover photo for free for long. If you do decide to sign up for an Adobe account, you will have access to a wide variety of their Adobe products like Photoshop, Illustrator, InDesign, and more for $9.99/month.

Fotor

Fotor is another option to design a Facebook cover photo for free. It has a great instant start feature without having to sign up for anything. However, you will need to sign in to download your design. The user interface is straight forward, but it doesn’t give as many options as Canva or Adobe Spark. The free version is also full of ads. Yet, it is a great quick cover photo maker.

Desygner

Desygner is a lesser well-known option, however, it has a similar layout as Canva. It looks as though the makers of the program tried to replicate Canva, yet there are differences. For example, Canva offers templates that can be reused with different colors and backgrounds while Desygner’s options lack any customizations. However, Desygner has great text options. Both are pretty similar across the board. Canva has the edge right now since it is the established maker. It may be beneficial to get in with Desygner now with grandfathered pricing.

Questions About How to Design Facebook Cover Photos for Free?

We hope this has been beneficial in helping you take charge of your business graphics by showing you the best ways to design a Facebook cover photo for free. Love what you are reading? Sign up for our newsletter to get tips like these straight to your inbox.

Want to start posting on Facebook as your business or brand? It is important to properly set up your Facebook Business Page. A great page will make it easier for customers to receive the right information quickly, which cuts down on having to answer the same questions repeatedly (hours, contact information, etc.). Also, a properly built page screams for engagement and interaction.

Desktop Instructions

On the top toolbar of your Facebook page, click the plus sign denoted with a + symbol.

In the dropdown menu, select “Page”.

Now fill out all the information about your business on the left. This includes Page Name (Business Name), Category (what type of business/brand), and a brief description about you. Then, click “Create Page”.

Make sure to add the proper image sizes for your banner and profile picture.

Mobile Instructions

Open the Facebook mobile app (found in the App Store or Google Play Store). Now, tap the flag icon for “Pages” on the bottom of the screen before tapping the plus symbol “+”.

Now, follow each page as Facebook walks you through each step to creating a Facebook Business Page. First, pick up to three categories that describe your business or brand before tapping “Next”.

Now, type in your business or brand’s name in the box before tapping “Next”.

Type in your website address, or click “I don’t have a website” if your business doesn’t have one, yet. If you want more information on the best website builders, and how much they cost, click here. 

Finally, add your profile picture and cover photo for your page before tapping “Done”. For help on the proper image sizes for 2020 click here.

That is it. You are ready to add posts, adjust business information, engage with your customers, etc. As always, if you need more help from us, please schedule an appointment.