Leads. Leads. Leads. If lead generation is one of the main goals of your marketing strategy, it’s important to have a website design that is crafted around converting and capturing leads.
In this blog, we take a look at various ways to ensure your website is ready to convert visitors into new leads.
There are few web designers who build a site with lead capturing in mind. Many are quickly turning out the design without any consideration as to how the website will benefit the client. With a complete digital marketing strategy, the webpage is just one element in the overall digital plan. However, each page, picture, button, and element work harmoniously to generate leads for your business.
“If your website wasn’t built with capturing leads in mind, then your designer ripped you off! ”
When interviewing a prospective designer, it is important to ask these three questions:
- What SEO elements do you build into the website?
- Do you have any lead data from websites you have built?
- What recommendations do you have to capitalize on leads?