With these email marketing tips, you can ensure your business keeps generating revenue all year round. A 2015 study by the DMA found that for every $1 spent, email has an average $38 return on investment (ROI). This is huge for businesses since with just a little effort invested into a great email campaign strategy, the campaign could pay off in a big way!
Step 1: Generate an Email List
The first thing you need to do is start gathering emails from past or potential clients. Don’t worry if your list is only a couple hundred subscribers. A healthy growing list is better than thousands of users. For example, a business who compiled a list of 150 people from networking events and not clients could generate more leads and revenue than a huge list. This is because these people are specifically tailored to your industry. Then, don’t sell to them but educate using intelligent material like a high-quality, topical blog article. This presents you as a thought leader, which people are more inclined to reach out to.
Step 2: Create a Plan
Even though your product or business could appeal to a wide variety of people, it is important to define your audience. Choose exactly who you want to reach and the best messaging to communicate with them. This helps to create personalized and targeted emails that help increase engagement and build trust. How did users sign up for your emails? This signup source can help create a customer journey segmented into groups. Each group should have a different message. Also, in this plan decide sending frequency. Sending too often, and your subscribers will flee. Wait too long and your subscribers won’t have a relationship with you.
Step 3: Craft an Open-Worthy Subject Line
The average person receives 121 emails per day. You need to cut through the digital clutter. The best subject lines are concise and grab your attention. Some examples are:
- Please Touch Me! Enterprise Delight via Multitouch
- Defense Against the Dark Arts: ESAPI
- Do Gamers Dream of HTML5 Sheep?
- LEAN STARTUP: Baby Got (Feed)Back – Putting the Lean in Learn
Another trick is using puncutation marks. Question marks and unusual punctuation offer another method for standing out. Try to avoid exclamation marks as they are over-used for attention. The best use of this is using question marks to ask your readers a question. For example, “Rough Day?” “Want to save 10%?”. Just make sure your subject line doesn’t go over 50 characters since those with less have higher open rates.
Step 4: A/B Testing
A/B Testing or Split Testing is an effective way to learn more about your audience and get the best results from your email marketing campaign. A great start is testing multiple subject lines. These are the most important and make or break your campaign.
Play with email lengths. According to Boomerang’s research, the ideal length for an email is between 50 and 125 words. Emails that fell within these two lengths netted a response rate above 50%, proving just how important it is to pay attention to the length of your messages.
Change the images. Maybe a GIF would be more engaging. Or maybe your audience wants more or less of them. A/B Testing will tell you that information.
Step 5: Analyze Your Campaign
When looking at how successful a campaign is, examine opens, and clicks. It is also important to compare these to other companies in your industry. Don’t just look at how your campaign did, but look at the traction to your website or e-commerce store. These are all important to your conversion rate.
Need Personalized Email Marketing Tips?
Do you need more help in formulating an email campaign? Why not set-up a one-on-one call with us? During your personalized strategy session, we will walk you through everything you need to know to make a killer email marketing campaign. Contact us today.
