Everyone is vying for attention in the digital sphere, especially during the holiday season. But how can your business stand out amidst the festive noise? Discover the secrets to mastering holiday social media and emerging as a frontrunner in the seasonal rush. From crafting compelling content to leveraging strategic ad campaigns, uncover the key tactics that will propel your business to success this holiday season. Don’t miss out on the opportunity to make a significant impact – read on to unlock your path to holiday triumph!

Define Your Goals

It is important before you even begin to define your business goals. This isn’t just what you want to accomplish through social media, but also as a business as a whole. Are you trying to increase pajama sales? Get more diners for lunch? Book more early morning photo shoots? With those strategic goals in mind, your social media should constantly be reflecting on what you want to accomplish.

Tell A Story

Now, that you have clear goals for your business, envision your holiday social media, not as one-off posts or videos. Think of the entire holiday season as one long story or movie. You are telling your audience why they should hire, visit, or buy from you in a creative way. For example, let’s take the goal of having more patrons at an establishment for lunch. The story could be all the people that could benefit from taking a lunch break. A video or photo gallery of a busy shopper stopping in for a quick bite. A rushed executive trying to finish work before leaving for winter break, stopping in knowing that lunch orders complete in 20 minutes or less. Then, showcase all the delicious holiday-themed recipes or brunch cocktails. Why not brunch every day during the holidays?

This is how you should be thinking about your holiday social media. Take a goal and create a story from it that you will tell all season long. Wondering when to post this great story campaign, read more about building a posting strategy, here.

Engage with Your Audience

Many people forget the social component of social media. Just posting your story campaign isn’t good enough. You want to create an emotional connection with your audience and be a business they trust and return to. According to a study by Forbes Magazine, 86% of customers say an emotional connection with a customer service agent would make them continue to do business with the company. Only 30% of customers felt companies strive to make that connection. Social media provides that avenue – don’t waste the opportunity to answer their questions. Ask them for their opinion or just be a supportive cheerleader.

A great real-world example of this is Jet Blue. Take a look at their Twitter Feed. Yes, I know, you don’t have the endless resources that Jet Blue does. However, is there someone in your company that can take charge of this digital customer service? Or you could always outsource. Learn more about our social media services, here.

Track & Adjust

Make sure to keep an eye on engagement on posts and other analytics to see which posts are resonating with your audience, and which ones are falling short. Don’t be afraid to pivot and try something new. Every single post is a chance to not only do better but to also engage more. Also, if you have a website, don’t forget to track any increased traffic through referrals (social media channels).

Need Personalized Holiday Social Media Help?

Feel stuck and want us to create a personalized holiday social media campaign for you? Not only do we offer digital marketing packages (which can be customized to fit any budget or need), but also strategy sessions to get your digital marketing back on track. Contact us, today.

The holidays are a great time of year to get your business noticed. Check out these amazing holiday content ideas to boost sales and get your audience engaging socially with your brand.

Say Thank You

This is the perfect opportunity to thank customers for their support all year round. Plus, why not post a holiday card with maybe some behind the scenes shots of how your business has been continuing to run this year.

Tips or HowTos

Show some great ways people can utilize your brand over the holidays? Maybe a new tip on how to decorate, upcycle, or a fresh take on your product that can reach more people. Need more inspiration? The most searched terms this time of year are themed around decorating, gift ideas, and food recipes. How can you integrate these? Could your clothes become a framed memento? A skirt from last year could be turned into a handbag? Could your software help make someone’s life easier this season? What about safety? Could your product help keep your home safe?

Photo Contest

People love sharing what they love. Why not throw out a contest to allow them to do just that? This could be the best holiday lights, the greatest ugly sweater, perfectly perfect holiday pup, prettiest tablescape, and more! Then, ask people to upvote their favorite or randomly choose one. Also, add bonus points if contestants use your product in the photo.

E-Book

Now is the time to write an e-book. Twenty-five percent of consumers read e-books, and every single industry can find a topic to write about. Then, have a holiday giveaway. You heard me. Give it away for free. The point in giving it away is to capture email addresses when you do. You then have an email list of potential customers who are already familiar with your business and are interested in what you are selling. A little bit of work could turn into sales all year long.

Trends

Be the thought leader in your space. Share what the newest trends are going to be in your industry. Is it a new color that will be great for 2021? Will it be a technology hitting the coming year?

Look Back

November and December are a great time to take a look back at how your company has grown this past year. A great idea is to mention any social posts that did really well. Highlight any new team members or how your company has grown. People love a great story. Give it to them.

Want Personalized Holiday Content Ideas?

If you holiday content ideas crafted just for your business, contact us for a strategy session. We will examine your current digital marketing avenues and business goals. Then, we will give you personalized posting ideas for this holiday season. Contact us today!

It is important to have a consistent social media posting schedule. For many businesses, this means posting upwards of 4 or 5 times a week. That is a lot of posts to create, which could lead to writer’s block. These 20 innovative and effective social media content ideas will keep your social channels fresh and most importantly, engaging.

1. Share User-Generated Content

Take a break. You don’t have to always come up with brilliant content solo. Allow your users to do it for you. Has anyone posted a video or a photo of him or her interacting with your brand? Reshare it and tag that user! Instant engagement, brand recognition, and trust built.

2. Behind-the-Scenes

Since the Wizard of Oz, we all want to see what is behind the curtain. What makes your business tick? What can you share that gives users a behind-the-scenes glance into the interworkings of your brand?

3. Create a Series

Why not have a daily, weekly or monthly series highlighting a specific product or instructing your clients how to best interact with your product? For example, if you sell software, have a series of posts on who benefits from it and how to use it effectively.

4. Quote

#MotivationMonday exists for a reason. Pick a quote that represents your brand or ideology as a company and share it with your followers. Ask them to relate to the quote as well.

5. Contest or Giveaway

According to data from Tailwind, 91% of Instagram posts with more than 1,000 likes or comments are related to a contest. Meanwhile, accounts that run contests on a regular basis are noted to grow 70% faster than those that don’t.

6. Industry News

Social media posts are supposed to instill trust and remind followers that you are a thought-leader in your industry. Why not share updates from new sources within your niche? To do this, jot down a list of sources like publications or websites. Then, follow those sources on Twitter. If something interesting or newsworthy is shared, post it on another social network like Facebook.

7. Ask a Question

Don’t feel pressured to always have to create a graphic, blog post, or article. Some great engaging social media posts are simply aimed at getting your audience talking by asking a question. It could be as simple as what do you want to learn next or how to pronounce the word “picture”. This could be a great engaging post for a print shop or photographer.

8. Customer Review

Did someone leave you an amazing Google or Yelp review? Share it on your social channel! If they are already a follower, make sure to tag them.

9. Meme

Memes are not going anywhere. Why not capitalize on the trend by sharing a funny one that highlights your business or industry in an amusing way.

10. Reshare Your Own Posts

Don’t be afraid to reshare your own posts that have done well! Make sure enough time has passed, but there is no reason not to try and engage with your followers the same way again.

Need More Effective Social Media Content Ideas?

Feeling overwhelmed by the complexities of social media? We’re here to support you every step of the way. Whether you’re navigating content creation, audience engagement, or performance tracking, our team is ready to guide you with personalized strategy sessions tailored to your unique needs. And if you’re hungry for more insights, don’t forget to explore our dedicated blog, ‘Social Media for Small Businesses,’ where we share practical tips and expert advice to help you thrive in the digital landscape. Get in touch today and let’s elevate your social media presence together!