Winning Holiday Social Media
How to Create a Winning Holiday Social Media

Everyone is trying to get noticed digitally this time of year. So, what are the tricks to conquering holiday social media and coming out on top? Read more to find out how your business can win big this holiday season.

Define Your Goals

It is important before you even begin to define your business goals. This isn’t just what you want to accomplish through social media, but also as a business as a whole. Are you trying to increase pajama sales? Get more diners for lunch? Book more early morning photo shoots? With those strategic goals in mind, your social media should constantly be reflecting on what you want to accomplish.

Tell A Story

Now, that you have clear goals for your business, envision your holiday social media, not as one-off posts or videos. Think of the entire holiday season as one long story or movie. You are telling your audience why they should hire, visit, or buy from you in a creative way. For example, let’s take the goal of having more patrons at an establishment for lunch. The story could be all the people that could benefit from taking a lunch break. A video or photo gallery of a busy shopper stopping in for a quick bite. A rushed executive trying to finish work before leaving for winter break, stopping in knowing that lunch orders complete in 20 minutes or less. Then, showcase all the delicious holiday-themed recipes or brunch cocktails. Why not brunch every day during the holidays?

This is how you should be thinking about your holiday social media. Take a goal and create a story from it that you will tell all season long. Wondering when to post this great story campaign, read more about building a posting strategy, here.

Engage with Your Audience

Many people forget the social component of social media. Just posting your story campaign isn’t good enough. You want to create an emotional connection with your audience and be a business they trust and return to. According to a study by Forbes Magazine, 86% of customers say an emotional connection with a customer service agent would make them continue to do business with the company. Only 30% of customers felt companies strive to make that connection. Social media provides that avenue – don’t waste the opportunity to answer their questions. Ask them for their opinion or just be a supportive cheerleader.

A great real-world example of this is Jet Blue. Take a look at their Twitter Feed. Yes, I know, you don’t have the endless resources that Jet Blue does. However, is there someone in your company that can take charge of this digital customer service? Or you could always outsource. Learn more about our social media services, here.

Track & Adjust

Make sure to keep an eye on engagement on posts and other analytics to see which posts are resonating with your audience, and which ones are falling short. Don’t be afraid to pivot and try something new. Every single post is a chance to not only do better but to also engage more. Also, if you have a website, don’t forget to track any increased traffic through referrals (social media channels).

Need Personalized Holiday Social Media Help?

Feel stuck and want us to create a personalized holiday social media campaign for you? Not only do we offer digital marketing packages (which can be customized to fit any budget or need), but also strategy sessions to get your digital marketing back on track. Contact us, today.


Holiday Content Ideas for Social Media Marketing

The holidays are a great time of year to get your business noticed. Check out these amazing holiday content ideas to boost sales and get your audience engaging socially with your brand.

Say Thank You

This is the perfect opportunity to thank customers for their support all year round. Plus, why not post a holiday card with maybe some behind the scenes shots of how your business has been continuing to run this year.

Tips or HowTos

Show some great ways people can utilize your brand over the holidays? Maybe a new tip on how to decorate, upcycle, or a fresh take on your product that can reach more people. Need more inspiration? The most searched terms this time of year are themed around decorating, gift ideas, and food recipes. How can you integrate these? Could your clothes become a framed memento? A skirt from last year could be turned into a handbag? Could your software help make someone’s life easier this season? What about safety? Could your product help keep your home safe?

Photo Contest

People love sharing what they love. Why not throw out a contest to allow them to do just that? This could be the best holiday lights, the greatest ugly sweater, perfectly perfect holiday pup, prettiest tablescape, and more! Then, ask people to upvote their favorite or randomly choose one. Also, add bonus points if contestants use your product in the photo.


Now is the time to write an e-book. Twenty-five percent of consumers read e-books, and every single industry can find a topic to write about. Then, have a holiday giveaway. You heard me. Give it away for free. The point in giving it away is to capture email addresses when you do. You then have an email list of potential customers who are already familiar with your business and are interested in what you are selling. A little bit of work could turn into sales all year long.


Be the thought leader in your space. Share what the newest trends are going to be in your industry. Is it a new color that will be great for 2021? Will it be a technology hitting the coming year?

Look Back

November and December are a great time to take a look back at how your company has grown this past year. A great idea is to mention any social posts that did really well. Highlight any new team members or how your company has grown. People love a great story. Give it to them.

Want Personalized Holiday Content Ideas?

If you holiday content ideas crafted just for your business, contact us for a strategy session. We will examine your current digital marketing avenues and business goals. Then, we will give you personalized posting ideas for this holiday season. Contact us today!

10 Effective Social Media Content Ideas

It is important to have a consistent social media posting schedule. For many businesses, this means posting upwards of 4 or 5 times a week. That is a lot of posts to create, which could lead to writer’s block. These 20 innovative and effective social media content ideas will keep your social channels fresh and most importantly, engaging.

1. Share User-Generated Content

Take a break. You don’t have to always come up with brilliant content solo. Allow your users to do it for you. Has anyone posted a video or a photo of him or her interacting with your brand? Reshare it and tag that user! Instant engagement, brand recognition, and trust built.

2. Behind-the-Scenes

Since the Wizard of Oz, we all want to see what is behind the curtain. What makes your business tick? What can you share that gives users a behind-the-scenes glance into the interworkings of your brand?

3. Create a Series

Why not have a daily, weekly or monthly series highlighting a specific product or instructing your clients how to best interact with your product? For example, if you sell software, have a series of posts on who benefits from it and how to use it effectively.

4. Quote

#MotivationMonday exists for a reason. Pick a quote that represents your brand or ideology as a company and share it with your followers. Ask them to relate to the quote as well.

5. Contest or Giveaway

According to data from Tailwind, 91% of Instagram posts with more than 1,000 likes or comments are related to a contest. Meanwhile, accounts that run contests on a regular basis are noted to grow 70% faster than those that don’t.

6. Industry News

Social media posts are supposed to instill trust and remind followers that you are a thought-leader in your industry. Why not share updates from new sources within your niche? To do this, jot down a list of sources like publications or websites. Then, follow those sources on Twitter. If something interesting or newsworthy is shared, post it on another social network like Facebook.

7. Ask a Question

Don’t feel pressured to always have to create a graphic, blog post, or article. Some great engaging social media posts are simply aimed at getting your audience talking by asking a question. It could be as simple as what do you want to learn next or how to pronounce the word “picture”. This could be a great engaging post for a print shop or photographer.

8. Customer Review

Did someone leave you an amazing Google or Yelp review? Share it on your social channel! If they are already a follower, make sure to tag them.

9. Meme

Memes are not going anywhere. Why not capitalize on the trend by sharing a funny one that highlights your business or industry in an amusing way.

10. Reshare Your Own Posts

Don’t be afraid to reshare your own posts that have done well! Make sure enough time has passed, but there is no reason not to try and engage with your followers the same way again.

Need More Effective Social Media Content Ideas?

Still stuck and need more help about all things social media? Feel free to contact us for a strategy session, or check out our other blog, Social Media for Small Businesses.

How Do I Get More Facebook Likes
How to Get More Facebook Likes

Did you start a Facebook Business Page but now are having a hard time growing it? Try these tips to get more Facebook likes and shares. Shares are just as important since it exposes your business’ content to more potential clients.

Create Good Content

The quickest way to get more Facebook likes and increase shares is to create good content. So, where does great content begin? Consider the avenues that are popular on your personal newsfeed. This includes memes, videos, current event comments, inspirational quotes, causes/solutions, and live videos. Don’t be afraid to interject a bit of humor if it matches your brand’s identity.

Then, make sure to share the content at the best time when your audience is the most engaged.

Correct Imagery

It is important that all the images shared represent your brand and its audience. This includes making sure your cover photo and Facebook profile picture include your brand’s logo. Also, don’t be afraid to change it up. Your Facebook cover photo should change regularly. Think about holidays, business promotions, events, etc. Don’t waste the prime real estate. Want to learn how to design a cover photo for free? Check out this article.


Contests and promotions are a great way to create higher engagement with your Facebook audience. You don’t have to have a huge giveaway for it to be popular. The best contests encourage user-generated content. This is great for brand recognition. An example of a photo contest is this one held by REI on its Facebook page:

image5 4


An exclusive promotional offer or a discount code only shared on your Facebook page would give an incentive to follow your business page. This is especially true if users share the code with others on their friend’s list.

Be Consistent

In order to get more Facebook likes, it is important to be consistent in a posting schedule. It is recommended to post at least three to five times a week to stay relevant. However, make sure the content is engaging. Hubspot found that pages under 10,000 fans experienced a 50% drop in engagement per post if they posted more than once per day.


A “call to action” or CTA is a common marketing term. A CTA is one of the most important aspects your social media post should have. A call to action is a phrase used to tell a user exactly what action to take and how to take it. This could be “Buy Now”, “Subscribe”, “Learn More”, etc. For Facebook, this means sharing, liking, or commenting on a post.

Your Facebook Business Page can also have a CTA button.

Need More Help on How to Get More Facebook Likes?

If you still need help growing your Facebook Business Page, reach out today. We offer affordable consultations that are sure to help you go viral. Fill out the form below and claim a spot today.



How do I create a Facebook Ad
How to Create a Facebook Ad?

Many businesses want to try leveraging Facebook Ads to reach more people. Paying for outreach is the fastest way to grow. However, it is important to know how to create a Facebook ad properly to get the most bang for your buck.

Define Your Goal

Don’t just boost a post. First, figure out what you want the ad to achieve. Are you looking for more website traffic? More messages? More engagement on the Business Facebook Page? This will help when creating the ad and knowing exactly what you want it to say and who it will reach.

Go To Facebook Ads Manager

Navigate to Facebook Ads Manager. Then, choose your objective. There are 15 objectives to choose from. These are bundled into three categories: Awareness, Consideration, and Conversion.


Awareness usually helps generate interest in a product or service. This section is better for smaller budgets.

  • Boost your posts
  • Promote your page
  • Reach people near your business
  • Increase Brand Awareness
  • Increase your reach

If you want someone to get more information about your business, consideration is the way to go.

  • Send people to a destination on or off Facebook
  • Get installs of your app
  • Raise attendance at your event
  • Get video views
  • Collect leads for your business

Selling something? Conversations help get people to buy your product.

  • Increase conversions on your website
  • Increase engagement in your app
  • Get people to claim your offer
  • Promote a product or catalog
  • Get people to visit your shops

Audience & Budget

After figuring out the campaign’s objective, the next step is defining the audience. This step is crucial and determine if your ad is successful or not.

  • Location, starting with a country, state, city, zip code, or address, and refining even further with a mile radius
  • Age
  • Gender
  • Languages
  • Interests – Facebook looks at a person’s interests, activity, the Pages they like, and closely related topics
  • Behaviors – Things like purchase behavior and intent, as well as device usage


After selecting the audience, now decide how much to spend. A daily limit is the average spent per day while the lifetime is the maximum cost of the entire ad.

Create Ad

Now that you know your audience, create an ad you know they will want to read about. This includes images (or video), headline, body text, and where on Facebook your ad should be displayed. The ad can be an existing post or something completely new.

First, select the format. These change depending on the objective but can be:

  • Carousel: Create an advert with 2 or more scrollable images or videos
  • Single image: Create up to 6 variations of your advert using 1 image
  • Single video: Create an advert with one video
  • Slideshow: Create a looping video advert with up to 10 images
  • Canvas: Tell a more immersive story by combining images and videos

Image specs:

  • Recommended image size: 1200 x 628 pixels
  • Image ratio: 1.91:1
  • To maximize advert delivery, use an image that contains little or no overlaid text.

Video specs:

  • Format: .MOV or .MP4 files
  • Resolution: at least 720p
  • File size: 2.3 GB max.
  • Recommended aspect ratio: widescreen (16:9)
  • Facebook: 60 minutes max.
  • Instagram: 60 seconds max.

Ad Placements

Facebook allows you to pick where your advertisement will be displayed. This includes Facebook’s mobile News Feed, desktop News Feed, and right column. You may also create ads to appear on Instagram.


Facebook recommends using the default placements for the objective you chose. These are the suggestions:

  • Increase brand awareness campaigns (including Reach & Frequency buying): Facebook and Instagram
  • Boost your posts (including Reach & Frequency buying): Facebook and Instagram
  • Get video views (including Reach & Frequency buying): Facebook and Instagram
  • Get installs of your app: Facebook and Instagram
  • Increase engagement in your app: Facebook
  • Promote a product catalog: Facebook
  • Increase conversions on your website: Facebook
  • Send people to your website: Facebook

More Questions on How to Create a Facebook Ad?

Need more help on how to create a Facebook Ad? You can check out this guide from Facebook. Or you can book an appointment with us for more assistance.
December 2023