Winning Holiday Social Media
How to Create a Winning Holiday Social Media

Everyone is trying to get noticed digitally this time of year. So, what are the tricks to conquering holiday social media and coming out on top? Read more to find out how your business can win big this holiday season.

Define Your Goals

It is important before you even begin to define your business goals. This isn’t just what you want to accomplish through social media, but also as a business as a whole. Are you trying to increase pajama sales? Get more diners for lunch? Book more early morning photo shoots? With those strategic goals in mind, your social media should constantly be reflecting on what you want to accomplish.

Tell A Story

Now, that you have clear goals for your business, envision your holiday social media, not as one-off posts or videos. Think of the entire holiday season as one long story or movie. You are telling your audience why they should hire, visit, or buy from you in a creative way. For example, let’s take the goal of having more patrons at an establishment for lunch. The story could be all the people that could benefit from taking a lunch break. A video or photo gallery of a busy shopper stopping in for a quick bite. A rushed executive trying to finish work before leaving for winter break, stopping in knowing that lunch orders complete in 20 minutes or less. Then, showcase all the delicious holiday-themed recipes or brunch cocktails. Why not brunch every day during the holidays?

This is how you should be thinking about your holiday social media. Take a goal and create a story from it that you will tell all season long. Wondering when to post this great story campaign, read more about building a posting strategy, here.

Engage with Your Audience

Many people forget the social component of social media. Just posting your story campaign isn’t good enough. You want to create an emotional connection with your audience and be a business they trust and return to. According to a study by Forbes Magazine, 86% of customers say an emotional connection with a customer service agent would make them continue to do business with the company. Only 30% of customers felt companies strive to make that connection. Social media provides that avenue – don’t waste the opportunity to answer their questions. Ask them for their opinion or just be a supportive cheerleader.

A great real-world example of this is Jet Blue. Take a look at their Twitter Feed. Yes, I know, you don’t have the endless resources that Jet Blue does. However, is there someone in your company that can take charge of this digital customer service? Or you could always outsource. Learn more about our social media services, here.

Track & Adjust

Make sure to keep an eye on engagement on posts and other analytics to see which posts are resonating with your audience, and which ones are falling short. Don’t be afraid to pivot and try something new. Every single post is a chance to not only do better but to also engage more. Also, if you have a website, don’t forget to track any increased traffic through referrals (social media channels).

Need Personalized Holiday Social Media Help?

Feel stuck and want us to create a personalized holiday social media campaign for you? Not only do we offer digital marketing packages (which can be customized to fit any budget or need), but also strategy sessions to get your digital marketing back on track. Contact us, today.

 

Email Marketing Tips
Effective Email Marketing Tips

With these email marketing tips, you can ensure your business keeps generating revenue all year round. A 2015 study by the DMA found that for every $1 spent, email has an average $38 return on investment (ROI). This is huge for businesses since with just a little effort invested into a great email campaign strategy, the campaign could pay off in a big way!

Step 1: Generate an Email List

The first thing you need to do is start gathering emails from past or potential clients. Don’t worry if your list is only a couple hundred subscribers. A healthy growing list is better than thousands of users. For example, a business who compiled a list of 150 people from networking events and not clients could generate more leads and revenue than a huge list. This is because these people are specifically tailored to your industry. Then, don’t sell to them but educate using intelligent material like a high-quality, topical blog article. This presents you as a thought leader, which people are more inclined to reach out to.

Step 2: Create a Plan

Even though your product or business could appeal to a wide variety of people, it is important to define your audience. Choose exactly who you want to reach and the best messaging to communicate with them. This helps to create personalized and targeted emails that help increase engagement and build trust. How did users sign up for your emails? This signup source can help create a customer journey segmented into groups. Each group should have a different message. Also, in this plan decide sending frequency. Sending too often, and your subscribers will flee. Wait too long and your subscribers won’t have a relationship with you.

Step 3: Craft an Open-Worthy Subject Line

The average person receives 121 emails per day. You need to cut through the digital clutter. The best subject lines are concise and grab your attention. Some examples are:

  • Please Touch Me! Enterprise Delight via Multitouch
  • Defense Against the Dark Arts: ESAPI
  • Do Gamers Dream of HTML5 Sheep?
  • LEAN STARTUP: Baby Got (Feed)Back – Putting the Lean in Learn

Another trick is using puncutation marks. Question marks and unusual punctuation offer another method for standing out. Try to avoid exclamation marks as they are over-used for attention. The best use of this is using question marks to ask your readers a question. For example, “Rough Day?” “Want to save 10%?”. Just make sure your subject line doesn’t go over 50 characters since those with less have higher open rates.

Step 4: A/B Testing

A/B Testing or Split Testing is an effective way to learn more about your audience and get the best results from your email marketing campaign. A great start is testing multiple subject lines. These are the most important and make or break your campaign.

Play with email lengths. According to Boomerang’s research, the ideal length for an email is between 50 and 125 words. Emails that fell within these two lengths netted a response rate above 50%, proving just how important it is to pay attention to the length of your messages.

Change the images. Maybe a GIF would be more engaging. Or maybe your audience wants more or less of them. A/B Testing will tell you that information.

Step 5: Analyze Your Campaign

When looking at how successful a campaign is, examine opens, and clicks. It is also important to compare these to other companies in your industry. Don’t just look at how your campaign did, but look at the traction to your website or e-commerce store. These are all important to your conversion rate.

Need Personalized Email Marketing Tips?

Do you need more help in formulating an email campaign? Why not set-up a one-on-one call with us? During your personalized strategy session, we will walk you through everything you need to know to make a killer email marketing campaign. Contact us today.

Holiday Content Ideas for Social Media Marketing

The holidays are a great time of year to get your business noticed. Check out these amazing holiday content ideas to boost sales and get your audience engaging socially with your brand.

Say Thank You

This is the perfect opportunity to thank customers for their support all year round. Plus, why not post a holiday card with maybe some behind the scenes shots of how your business has been continuing to run this year.

Tips or HowTos

Show some great ways people can utilize your brand over the holidays? Maybe a new tip on how to decorate, upcycle, or a fresh take on your product that can reach more people. Need more inspiration? The most searched terms this time of year are themed around decorating, gift ideas, and food recipes. How can you integrate these? Could your clothes become a framed memento? A skirt from last year could be turned into a handbag? Could your software help make someone’s life easier this season? What about safety? Could your product help keep your home safe?

Photo Contest

People love sharing what they love. Why not throw out a contest to allow them to do just that? This could be the best holiday lights, the greatest ugly sweater, perfectly perfect holiday pup, prettiest tablescape, and more! Then, ask people to upvote their favorite or randomly choose one. Also, add bonus points if contestants use your product in the photo.

E-Book

Now is the time to write an e-book. Twenty-five percent of consumers read e-books, and every single industry can find a topic to write about. Then, have a holiday giveaway. You heard me. Give it away for free. The point in giving it away is to capture email addresses when you do. You then have an email list of potential customers who are already familiar with your business and are interested in what you are selling. A little bit of work could turn into sales all year long.

Trends

Be the thought leader in your space. Share what the newest trends are going to be in your industry. Is it a new color that will be great for 2021? Will it be a technology hitting the coming year?

Look Back

November and December are a great time to take a look back at how your company has grown this past year. A great idea is to mention any social posts that did really well. Highlight any new team members or how your company has grown. People love a great story. Give it to them.

Want Personalized Holiday Content Ideas?

If you holiday content ideas crafted just for your business, contact us for a strategy session. We will examine your current digital marketing avenues and business goals. Then, we will give you personalized posting ideas for this holiday season. Contact us today!

10 Effective Social Media Content Ideas

It is important to have a consistent social media posting schedule. For many businesses, this means posting upwards of 4 or 5 times a week. That is a lot of posts to create, which could lead to writer’s block. These 20 innovative and effective social media content ideas will keep your social channels fresh and most importantly, engaging.

1. Share User-Generated Content

Take a break. You don’t have to always come up with brilliant content solo. Allow your users to do it for you. Has anyone posted a video or a photo of him or her interacting with your brand? Reshare it and tag that user! Instant engagement, brand recognition, and trust built.

2. Behind-the-Scenes

Since the Wizard of Oz, we all want to see what is behind the curtain. What makes your business tick? What can you share that gives users a behind-the-scenes glance into the interworkings of your brand?

3. Create a Series

Why not have a daily, weekly or monthly series highlighting a specific product or instructing your clients how to best interact with your product? For example, if you sell software, have a series of posts on who benefits from it and how to use it effectively.

4. Quote

#MotivationMonday exists for a reason. Pick a quote that represents your brand or ideology as a company and share it with your followers. Ask them to relate to the quote as well.

5. Contest or Giveaway

According to data from Tailwind, 91% of Instagram posts with more than 1,000 likes or comments are related to a contest. Meanwhile, accounts that run contests on a regular basis are noted to grow 70% faster than those that don’t.

6. Industry News

Social media posts are supposed to instill trust and remind followers that you are a thought-leader in your industry. Why not share updates from new sources within your niche? To do this, jot down a list of sources like publications or websites. Then, follow those sources on Twitter. If something interesting or newsworthy is shared, post it on another social network like Facebook.

7. Ask a Question

Don’t feel pressured to always have to create a graphic, blog post, or article. Some great engaging social media posts are simply aimed at getting your audience talking by asking a question. It could be as simple as what do you want to learn next or how to pronounce the word “picture”. This could be a great engaging post for a print shop or photographer.

8. Customer Review

Did someone leave you an amazing Google or Yelp review? Share it on your social channel! If they are already a follower, make sure to tag them.

9. Meme

Memes are not going anywhere. Why not capitalize on the trend by sharing a funny one that highlights your business or industry in an amusing way.

10. Reshare Your Own Posts

Don’t be afraid to reshare your own posts that have done well! Make sure enough time has passed, but there is no reason not to try and engage with your followers the same way again.

Need More Effective Social Media Content Ideas?

Still stuck and need more help about all things social media? Feel free to contact us for a strategy session, or check out our other blog, Social Media for Small Businesses.

How Do I Get More Facebook Likes
How to Get More Facebook Likes

Did you start a Facebook Business Page but now are having a hard time growing it? Try these tips to get more Facebook likes and shares. Shares are just as important since it exposes your business’ content to more potential clients.

Create Good Content

The quickest way to get more Facebook likes and increase shares is to create good content. So, where does great content begin? Consider the avenues that are popular on your personal newsfeed. This includes memes, videos, current event comments, inspirational quotes, causes/solutions, and live videos. Don’t be afraid to interject a bit of humor if it matches your brand’s identity.

Then, make sure to share the content at the best time when your audience is the most engaged.

Correct Imagery

It is important that all the images shared represent your brand and its audience. This includes making sure your cover photo and Facebook profile picture include your brand’s logo. Also, don’t be afraid to change it up. Your Facebook cover photo should change regularly. Think about holidays, business promotions, events, etc. Don’t waste the prime real estate. Want to learn how to design a cover photo for free? Check out this article.

Contests

Contests and promotions are a great way to create higher engagement with your Facebook audience. You don’t have to have a huge giveaway for it to be popular. The best contests encourage user-generated content. This is great for brand recognition. An example of a photo contest is this one held by REI on its Facebook page:

image5 4

Offers

An exclusive promotional offer or a discount code only shared on your Facebook page would give an incentive to follow your business page. This is especially true if users share the code with others on their friend’s list.

Be Consistent

In order to get more Facebook likes, it is important to be consistent in a posting schedule. It is recommended to post at least three to five times a week to stay relevant. However, make sure the content is engaging. Hubspot found that pages under 10,000 fans experienced a 50% drop in engagement per post if they posted more than once per day.

Call-To-Action

A “call to action” or CTA is a common marketing term. A CTA is one of the most important aspects your social media post should have. A call to action is a phrase used to tell a user exactly what action to take and how to take it. This could be “Buy Now”, “Subscribe”, “Learn More”, etc. For Facebook, this means sharing, liking, or commenting on a post.

Your Facebook Business Page can also have a CTA button.

Need More Help on How to Get More Facebook Likes?

If you still need help growing your Facebook Business Page, reach out today. We offer affordable consultations that are sure to help you go viral. Fill out the form below and claim a spot today.

 

 

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