How Can a Business Use AI?

How can a business use AI? Artificial Intelligence (AI) can help businesses in several ways. AI is a powerful tool businesses of all sizes can leverage to increase productivity and profitability by improving customer experiences, reducing employment costs, bolstering security, and helping with digital marketing needs.

AI & Customer Service

Businesses can use AI to help with customer service via a chatbot. AI enables you to set up automated responses to customer requests. This means instant replies where possible. Trickier problems are streamlined to the relevant support agent’s inbox, and they can provide solutions and support faster than ever.

According to IBM, poor customer service can cost a business $75 billion to $1.6 trillion annually. Chatbots can help enterprises to cut customer service costs by speeding up response times, freeing agents for more challenging work, and answering up to 80% of routine questions. A perfect example is computerization, which combines machine learning and advanced speech recognition to improve conventional interactive voice response systems while delivering a 60% – 80% cost saving over human-powered outsourced call centers.

AI & Processing Data

AI is also being used to optimize processes. Data-driven processes, automation of manual tasks, and improved efficiency are ways AI can be used to increase productivity.

AI’s ability to quickly process large amounts of data makes it an ideal tool for analyzing information in real time and making decisions based on that analysis. For example, an insurance company could use AI to monitor claims data from its customers so that when someone submits a claim for damage caused by flooding or fire–two common types of natural disasters–the system automatically alerts them about whether they’re eligible for coverage as soon as possible. This type of automation saves businesses time and money by allowing employees who typically spend hours reviewing each claim individually instead focus on other vital tasks like customer service or sales calls.

AI & Reducing Employment Costs

AI writers can be an excellent asset for businesses looking to reduce their employment costs. Companies can save money hiring and training copywriters, content writers, and other professionals using AI writing tools. Furthermore, AI writing assistants can help businesses generate content quickly and accurately at scale. Companies can focus on more critical tasks such as marketing and customer service. With the help of AI writers, businesses can reduce their employment costs while still providing quality content to their customers.

AI & Security

Another way a business can use AI to protect against cyber threats is by automating security monitoring and enabling AI-driven fraud detection. This includes automated security monitoring, which means algorithms monitor network traffic and detect anomalies that indicate a breach or attack. Many industries appreciate an AI-driven fraud detection system. This involves using machine learning algorithms to identify suspicious activity on your website, such as large purchases made by a single user in a short period of time (a sign that they may be trying to use stolen credit cards).

AI & Your Business

There are many different avenues that AI can aid a business to be more profitable and successful. How will you leverage the power of AI?

5 Marketing Tips for Lawyers to Quickly Get More Leads

Here are some easy marketing tips for lawyers that you can start today to quickly get more leads. They don’t require a lot of time but can make a huge impact on your search rankings and presence in the community.

Establish a Strong Online Presence

In today’s digital age, having a strong online presence is essential for any business, including law firms. Lawyers can utilize various digital marketing strategies like search engine optimization (SEO), social media marketing, content marketing, and email marketing to reach potential clients online.

Don’t get overwhelmed. The best place to start is to ensure that you have a website that is SEO optimized and has all your services listed. Next, ensure your contact number is clickable for lead cultivation. Then, slowly create content in your field of expertise. Organic content will help Google rankings along will bring qualified leads your way without having to spend money on paid advertising.

Focus on Your Niches

Another marketing tip for lawyers is to identify your legal niche and focus your marketing efforts on that specific area. This helps establish you as an expert in your field and allows you to target your ideal clients effectively.

Are you a family law attorney that specializes in mediation? Are you a real estate attorney who mainly does probate? Take that niche and highlight why you are the best and why a new client shouldn’t go to anyone else but you for their needs.

marketing tips for lawyersUtilize Client Testimonials

Word of mouth is a powerful marketing tool, and client testimonials can help you gain trust and credibility with potential clients. Encouraging satisfied clients to leave reviews on your website, social media pages, and legal directories is an excellent way to show you are top of your field. Additionally, make sure to highlight any AVVO reviews through email or social media campaigns.

Attend Networking Events

Networking events are a great way for lawyers to meet new clients and build relationships with other professionals in their industry. Consider joining local bar associations or attending industry-specific conferences to network with potential clients. If you don’t have any in your area, start your own! Then, make sure to record the event to showcase across digital platforms.

Provide Valuable Content

Providing valuable content is an excellent way to establish your expertise and build trust with potential clients. Consider creating blog posts, podcasts, or videos that answer common legal questions or provide insights into current legal issues. This helps you stand out as a thought leader in your industry and provides a valuable resource for potential clients.

Looking for More Marketing Tips for Lawyers?

Did this article get you thinking about how you can market your firm, however, you need a bit more help figuring out your firm’s specific demographic or target market(s). Don’t hesitate to contact us for a strategy session! We offer hourly sessions where we will strengthen your brand and help identify who you should be targeting. We would love to give you more marketing tips for lawyers.

Top 5 Ways To Know Your Target Market & Demographic

One of the top marketing mistakes is rolling out content without an audience in mind. What is the purpose of the content? Why are you publishing it? To answer those questions, it is imperative to know your business’ demographic. This will help discover your specific target market. Who will enjoy this content? Who am I reaching? Most people assume that everyone can benefit from their business. However, this isn’t entirely true. There are certain people based on age, gender, location, personal habits, and buying personality that could be more likely to purchase from your business. Knowing your business’ demographic will make it easier to reach those specific people in your target market.

Demographic or Target Market

Demographic and target market are closely related terms. However, they are not interchangeable. A target market is a specific group of people you want to target who would be more likely to purchase your product or service. This market could be large or small. However, you need to define this customer base with a demographic.

What Is My Demographic?

How do you know your existing demographic? Check your social accounts. Who is engaging the most? What are their age ranges or generations? Where are they located? What language do they speak? What are their spending patterns? Check their interests (tv shows and other businesses they interact with). What is their life stage (new parent, college student, retirees, etc.)?

All Gender Demographics

As the world changes, it is important for businesses to remember that not everyone fits into a gender demographic box. Gender isn’t always binary and some including transgendered people may not fit in a narrower demographic. However, it is important for a business to be successful to be as inclusive as possible. Always check the content and messaging language to ensure it is included and not alienating potential customers.

Know Your Target Market

Now that you have an idea of who is interested in your product or service, it is important to define your target market. There are three types of markets.

  1. Consumer market – includes individuals and households who buy goods for personal benefit.
  2. Industrial market – direct use purchasing for use in daily operations.
  3. Reseller market – wholesalers and retailers who purchase finished goods to resell for profit.

When discovering your own target market, start broad. Then, start honing in under it becomes more defined. For example, as a real estate agent, you would want homeowners looking to sell as a potential demographic. Further narrowing, you want homeowners with older children, nearing retirement age who may be wanting to downsize or relocate closer to their grandchildren. This will help narrow messaging and content creation to reach these individuals.

Target Market Example – Lush Cosmetics

target marketEven though Lush Cosmetics can appeal to everyone. They have defined their branding as environmentally friendly, socially cognizant, and animal testing free.  Plus, the brand does not play into gender stereotypes even though cisgender women are more likely to purchase beauty products. Lush was ahead of the gender-neutral cosmetic curve.

Another target market that Lush is aiming for are vegans as over 80% of their products do not use any animal by-products and are hand-made by actual people with full adherence to fair trade practices. Therefore, their target market is most likely:

  • Individuals 30 years old or younger
  • Vegetarian or vegan
  • Values socially responsible trade

This doesn’t describe everyone who purchases Lush products, however, this is who they target with their marketing.

Need Help?

Did this article get your thinking about your specific business, however you need a bit more help figuring out your business’ specific demographic or target market(s)? Don’t hesitate to contact us for a strategy session! We offer hourly sessions where we will strengthen your brand help identify who you should be targeting.

Top Reasons Why You Need a Call to Action

A Call to Action (CTA) is one of the most important aspects of marketing. When developing content, before a single word is written, a CTA should be defined.

What Is a Call to Action?

A “call to action” or CTA is a common marketing term. A CTA is one of the most important aspects your content marketing should have. A call to action is a phrase used to tell a user exactly what action to take and how to take it. This could be “Buy Now”, “Subscribe”, “Learn More”, etc. For Facebook and other social media platforms, this could also mean sharing, liking, or commenting on a post.

According to Marketing Experiments, consumers go through a six-step process before clicking a CTA on an email or landing page:

  1. Arrest attention
  2. Build a connection
  3. Solve a problem
  4. Develop interest
  5. Build suspense
  6. Transfer momentum

So, what makes an effective CTA?

Constructing An Effective CTA

It is important when adding a CTA to a website or blog to keep in mind the design, message, and placement of the CTA. Keep in mind when adding a CTA to your website to keep it simple and relevant to the overall design aesthetic of your site. The CTA should be a clickable headline or button that spurs action. The message should also have a few compelling words to get your visitor to complete the CTA. Don’t mislead but ensure that each CTA is tailored to your audience. This could be mixing content such as eBooks or videos that will be helpful to website visitors.

Also, keep in mind the placement of the website CTA. According to a HubSpot CTA study, it’s estimated that only about 6% of leads come in through blog post CTAs. Most readers don’t read the entire blog. However, relocating the CTA to a text headline in the middle of the post jumped lead conversions by 90%.

Keep in mind that without a CTA, there is no way to measure if your website or piece of content marketing has been successful.

Measuring CTA Success

It is important to not just have a CTA, but also to measure its success. There are three key metrics to consider: Click-through rate (CTR), clicks to submissions, and views to submissions. A CTR is how many people saw your CTA and then clicked on it. Then, after the CTA was clicked, how many submitted a contact form or produced another step to receive more information? Views to submission mean the percentage of people who saw the CTA, then converted into a lead. It helps to continually keep track of these metrics to help form new CTAs in the future. What CTAs would be the most beneficial to your audience? Comment below.

How to Automate Social Media Posts

Whether you are going on vacation and need to schedule posts while absent, or you don’t have time to post every single day, it is convenient to know how to automate social media posts.

Best Solutions to Automate Social Media Posts


Cost: Free

Later, formerly Latergram, is a great tool to automate social media posts, especially Instagram. The user-interface is very design-forward, which makes creating a visual story a snap to accomplish. Also, there is a great Help Center to assist with any questions with scheduling posts.



Cost: Free

IFTTT (stands for “if this then that”) facilitates the most common platforms to communicate with one another. This service bridges Apple or Google calendars into actions with social media platforms. Create a hashtag on your calendar, and it will automatically be posted to Facebook. Link your phone to automatically post videos to Instagram. Anything you can imagine could be automated. The personal plan allows 3 integrations for free.


Cost: Free

When posting on Instagram, it is important to keep branding at the forefront. This includes a standard filter or color palette. Planoly allows users to do just that. Create a plan for all future posting photos to ensure the profile meets brand standards and flows.


Cost: Free

We have shared a lot of Instagram-related tools, however, Twitter is a popular social platform that shouldn’t be ignored. Twitter boasts 330 million monthly active users. Of these, more than 40 percent, or more specifically, 145 million, use the service on a daily basis.  However, Twitter is a platform known for sharing information quickly. Buffer helps queue future tweets as you discover articles you wish to share. There is also a browser extension, so any webpage instantly becomes tweet-ready. Keep on top of the industry with ease.


Cost: Freemium

It isn’t completely free, but it is important to mention, Hootsuite since it helps a business automate all social platforms. Plus, you can be alerted to engagement with posts or any mentions of your company. It is free for a user to connect three social profiles and schedule 30 posts. However, if your business needs more connected, then it costs $29/month.

Need More Help?

Need more help in deciding the best way to automate your social media posts? Why not reach out today? We offer free strategy sessions to help get your business noticed in all the right ways.