What is SEO?

The word “SEO” has been thrown around quite frequently enough that many businesses are aware it is important, however, they don’t exactly know how or why. What is SEO? SEO stands for Search Engine Optimization. All digital content should be optimized so search engine algorithms will find them to index into search results. Each search engine has its own algorithm that ranks pages higher in search results. The higher a business is on the search results, then the more traffic the content will receive.

SEO & Websites

All search engines are secretive about the exact magic formula to making it to the front page of rankings. The number one way to incorporate SEO and get a business notice is by utilizing a website. Many businesses do get by with just a strong social media account. However, analytics are slim. Without a website, it is hard for a business to ascertain exactly what their clients are interested in to bolster those items to increase sales. How does SEO come into the mix? A knowledgeable web designer should build a website with SEO in mind. The top SEO elements are:

what is SEOTitles

Titles are the main headings or titles of your web pages or individual pieces of content. They play a crucial role in SEO because search engines use them to understand the topic and relevance of your page. A well-crafted title that includes relevant keywords can help improve your page’s visibility in search engine results pages (SERPs). Additionally, compelling titles can also attract more clicks from users, increasing your click-through rate (CTR).


Tags, specifically meta tags such as meta keywords and meta descriptions, provide additional context to search engines about the content of your web pages. While meta keywords are no longer a significant ranking factor, meta descriptions can influence click-through rates by providing a concise summary of your page’s content in search results. Including relevant keywords in meta tags can help search engines understand the subject matter of your page and improve its visibility in SERPs.

Meta Description

As mentioned earlier, the meta description is a brief summary of your web page’s content that appears in search engine results. While meta descriptions themselves don’t directly impact rankings, they can influence user behavior. A well-written meta description that accurately reflects the content of your page and includes relevant keywords can entice users to click on your link, thereby improving your CTR. Higher CTRs can indirectly signal to search engines that your page is relevant and valuable to users, potentially leading to improved rankings over time.

Alt Image Tags

Alt tags, also known as alt attributes or alt text, are HTML attributes applied to images on web pages. They serve two primary purposes: improving web accessibility for visually impaired users and providing context to search engines about the content of the images. Including descriptive alt tags that incorporate relevant keywords can help search engines understand the subject matter of your images and improve your page’s overall relevance for related searches.

Link Structure

The link structure of your website refers to how pages within your site are interconnected through hyperlinks. A well-organized and logical link structure can improve the crawlability and indexability of your site by helping search engine crawlers navigate and understand the hierarchy of your content. Additionally, internal linking between related pages can distribute authority and relevance throughout your site, potentially boosting the rankings of individual pages.


Backlinks are links from external websites pointing to your site. They are one of the most influential factors in SEO because search engines view them as indicators of trust, authority, and relevance. High-quality backlinks from authoritative and relevant websites can significantly impact your site’s rankings, as they signal to search engines that your content is valuable and worthy of citation. Building a diverse portfolio of backlinks from reputable sources can help improve your site’s authority and visibility in search results.

Understanding What Is SEO

Google, Bing, and Yahoo use these elements to better crawl a website. Then, will rank these based upon a search query. If your business is an online tutoring service, then your website should include specific words within the elements of your page that will drive traffic. These could be “SAT Tutor Wilmington”, “Affordable SAT Tutor”, “SAT Prep Wilmington”, etc. Links, photos, meta descriptions, etc. will be formulated with these words in mind. Search engines normally crawl sites every four days. So, don’t feel pressure to do all of this at once. Great SEO takes time, strategy, and dedication to bolstering traffic.

Stop Worring About What is SEO & Let Us Do The Heavy Lifting For You

Everything we do is with SEO in mind. This is one of the most affordable ways to build traffic without investing in costly PPC campaigns. We will apply SEO tactics to your website and develop a three-month strategy plan to increase revenue based upon business-specific tailoring. Plus, we are always available for consultations after the three-month plan expires. Want to learn more? Contact us today for a free strategy session.